People Still Don’t Know the Difference Between “Organic” and “Local

Organic' vs 'local', the saga continues

It’s no secret that the organic food market is ever-growing. Organic food hit $28.4 billion in sales last year, and the Nutrition Business Journal reports that organic food products will reach and estimated $35 billion in 2014. Yet despite the popularity of “local” and “organic,” Americans are still very confused about what those words mean, according to a recent study published in the International Food and Agribusiness Management Review.

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